It is often noted that implementation is the most difficult aspect of strategic management.

It is often noted that implementation is the most difficult aspect of strategic management. With reference to your organisation, how might this be the case?

You are required to write a 3500 word report including 200 words of an executive summary, but excluding references and appendix. You should also perform the following tasks:

1. Identify and discuss the strategy that the organisation (or SBU) is implementing/has implemented by examining its strategy statement and/or its value chain activities.

2. Evaluate the suitability of the organisation’s current business strategy based on the outcomes of your analysis (e.g., the identification of theorganisation’s current strategy and the most significant factors affecting the organisation’s performance, and your understanding of the organisation's strategy). If the current strategy is not suitable, please recommend no more than two alternative strategic initiatives that the organisation should pursue and justify your recommendations.

3. Evaluate the implementation of strategy.

4. Develop your conclusion.

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