Marketing Analysis Report
Working as a team of 3-4, students will be required to
demonstrate the key concepts learned in the lectures by writing a report that
brings together their critical thinking skills to show how those concepts are
applied in the current business environment
Due date: At the beginning of the lecture in Week 11 - No
later than 20 minutes into the first hour of the lecture. Students will receive
a 10% penalty if the paper is submitted later than this time. Students must
include Lecturer’s name and Tutors name and tutorial time on the coversheet
Weighting: 30%
Length and/or format: 1500 words report style
Purpose: To assess students’ ability to pull together the
key concepts and theories learnt, in a way that allows them to be creative and
innovative within a group environment.
Learning outcomes assessed: 1, 2, 4, and 5
2
How to submit: At the beginning of the lecture in Week 11 -
No later than 20 minutes into the first hour of the lecture. Students will
receive a 10% penalty if the paper is submitted later than this time. Students
must include Lecturer’s name and Tutors name and tutorial time on the
coversheet
Return of assignment: Marked assignments with feedback will
be returned to students two weeks after the assignments have been submitted.
Assessment criteria: Assignments will be assessed based on
the rubric to be provided by the lecturer in week 5.
Now that you are familiar with marketing concepts, working
in a team of 3 - 4 students, critically analyse the marketing strategies of one
of the following retailer’s:
1. Coles
2. Woolworth 3. Myer
4. David Jones
In your report, you are required to include the following:
• What marketing concepts do they use to promote their
organisation and products?
• How do they utilize the marketing mix elements to enhance
their marketing activities?
• What are some of the promotional activities that they have
used recently? Have these promotions been successful?
• Is digital marketing used? Is it effective?
The report must not exceed 1500 words. Use headings to
distinguish the various
topics. Please ensure that you reference your content to
support your argument.
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